Creative collective

Roma | Beirut

art¹/ɑːt/
noun

noun: art; plural noun: arts; plural noun: the arts

the expression or application creative skill and imagination, typically in a visual form, producing works to be appreciated primarily for their beauty or emotional power or social impact.

CREATIVE DIRECTOR & CONSULTANT | PHOTOGRAPHER | FILMMAKER

A multidisciplinary creative, with underlying layers of ration and logic, exists a grounded individual with an understanding of the importance of branding, digital strategy and visual communication. I assisted artists, talents and brands in defining their purpose by crafting digital strategies with a suitable visual language that complements their cause and reflects their authentic selves.
Focusing on storytelling through my design process of branding, photography and film, I fabricate a bond between the concept, target audience and brand. I visually redefine stereotypes and gender roles while celebrating diversity, traditions and cultures.
My growing experiences with branded content, advertising agencies, and production houses complemented by my education and passion for the arts, design and visual communication will serve as an asset to a communication strategy, creative process and brand.

ONE STOP CREATIVE COLLECTIVE – LITERALLY!

A one stop creative and point of reference through which you can find all the services and talent you need to compliment your brand strategy from a creative perspective, especially if what you’re looking for is building and solidifying an authentic online presence. As a means to be more sustainable and environmentally conscious, there’s no office or non-essential use of space, electricity and energy. It’s all fueled by storytelling, authenticity and vision.

I team up with suppliers to become the direct point of contact with: producers, videographers, editors, web developers, community managers, marketing planners and strategists, stylists, make-up artists and grooming experts.

Minimize all tabs. All the creative input needed is already here.

MY CAREER PATH & EXPERIENCES

Universal Music Mena

Creative Director & Consultant | Photographer | Director | Content Creator